Percept
AI insights interface

Ask Percept

Ask your media data anything — and get the analysis behind the answer.

One interface. Every metric. Every account.
Percept 01 / Foundation

The Percept platform is built on
Performance and Structural data

Performance data

Performance data, gathered across multiple campaigns, accounts, ad platforms and markets all in one place is a really valuable resource — our clients love having this at their fingertips.

Structural data

Analysis of campaign setup takes the performance data to the next level.

The health scores show clients where to focus attention.
 The insights guide the teams to improve the setup, and increase performance.
Percept 02 / Ask Percept

Ask Percept brings performance and campaign structure together

One question in plain English. From a board-level picture to details on a single campaign, without leaving the conversation.

01 A high-level report across every account
02 A drill-down into the results that moved
03 One campaign's setup, spend and priorities
Percept
03 / The interface

Natural language in, real analysis out

Suggested questions to start, generated follow-ups to keep going, and every chat saved and searchable.

New chat
BETA + New chat
What do you want to know? Performance, campaign setup, health scores and insights. Ask across all 12 advertisers, or name the ones you're interested in.
↵ to send ↑
Diagnose Compare Report Improve
Why has Advertiser A's health score changed over the last month? Which advertisers have unresolved critical insights? Where am I wasting spend on broad match keywords? Which accounts still have brand safety settings unset?
which of the Advertiser A regions has the best campaign setup on google ads?
Looking at Google Ads insight health for Advertiser A's three regions (1 Mar – 2 Sep 2026), NA has the best campaign setup, with an overall score of 84.59% — ahead of APJ at 81.75% and EMEA at 75.73%. EMEA is the weakest overall, dragged down mainly by brand safety (42.11%) and audience targeting (49.86%) — both notably worse than APJ and NA in those same categories. 0% 20% 40% 60% 80% 84.59% 81.75% 75.73% NA APJ EMEA
Ask a follow-up… ↵ to send
show me a timeline of Advertiser A Google Ads CPA over the past 6 months
Advertiser A — Google Ads Cost per Conversion (Feb – Aug 2026) £0 £2 £4 £6 £8 £10 Feb Mar Apr May Jun Jul Aug Monthly cost per conversion for Advertiser A's Google Ads activity, 27 Feb – 27 Aug 2026. April peaks at £10.78, more than three times March.
Ask a follow-up… ↵ to send
give me some key actions that could be taken to improve performance
Here are the key issues surfaced for Advertiser A's Google Ads account (Mar – Aug 2026), with the most impactful ones to prioritise:
Keyword-to-ad relevance (Key Task, worsening) 144 of 152 ads have no keywords in their descriptions, and 137 of 144 have none in their headlines — mirroring keyword text into ad copy improves Quality Score and lowers CPC, so this is likely contributing to the CPA volatility above.
Ad format & structure (Key Task) 86 of 86 ad groups have no Responsive Search Ads at all — RSAs are now Google's default format, so these ad groups are missing automated testing of headline and description combinations.
Bid strategy (Key Task) 26 keywords using pure broad match aren't paired with Smart Bidding — this combination risks uncontrolled spend; pairing broad match with a Smart Bidding target keeps it in check.
Ask a follow-up… ↵ to send
Percept 04 / Capabilities

Key features

Ask Analyse any performance or structural metric
Visualise Build charts, tables, time series and reports
Drill down Go from high-level performance to campaign setup priorities in one prompt
Keep going Follow suggested and auto-generated follow-up questions
Revisit Saved, searchable chat history to return to at any time
In platform All hosted inside Percept, on your own media data
Percept 05 / Early access

Ask Percept to answer questions about your accounts

Ask Percept is in beta with selected clients now.