https://www.wearepercept.com/news daily 0.75 2026-07-24 https://www.wearepercept.com/news/google-ads-brand-safety-guide-2026 monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/98179077-23e6-4a0b-81e5-f68e342d293c/Google-Ads-inventory-types News - How to keep your Google Ads campaigns brand safe: simple steps for marketers https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/305c1ffb-de56-455e-84e7-25e0fbad044d/Google-Ads-excluded-sensitive-content News - How to keep your Google Ads campaigns brand safe: simple steps for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/6719a0f8-f4de-4986-90d6-b6ee33384f62/Google-Ads-excluded-types-and-labels News - How to keep your Google Ads campaigns brand safe: simple steps for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/761c77c4-1cf4-4655-a95f-3ec0dab1ba1c/Google-Ads-excluded-content-themes News - 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The Performance Media Evaluation Gap: Why we need to shift from retrospective to proactive evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/news/performance-marketing-in-2025-adapt-to-a-new-landscape-or-find-yourself-lost monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/1739196002716-8BN3IIMOOWKFXCX5UJ9U/PXL_20240620_203351274.jpg News - Performance Marketing in 2025: Adapt to a new landscape or find yourself lost  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/news/team-time-together-art monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/76ea589a-1a34-4d20-bc0b-192e97f26e7b/PXL_20241210_141315795.jpg News - Team time together - art - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/e3acee96-4c57-4021-9e99-393ef84e93da/PXL_20241210_135547693.jpg News - Team time together - art - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/news/team-time-together-pasta monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/d0b891ad-f024-42d1-be18-1841e95738bb/PXL_20240925_141609780.jpg News - Team time together - pasta - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/news/percept-sponsors-future-of-media monthly 0.5 2024-09-20 https://www.wearepercept.com/news/adwanted-2024-award monthly 0.5 2024-03-27 https://www.wearepercept.com/news/jellyfish-partnership-press-release monthly 0.5 2024-03-27 https://www.wearepercept.com/news/performance-max monthly 0.5 2024-03-27 https://www.wearepercept.com/news/itv-palooza-reveal monthly 0.5 2023-11-22 https://www.wearepercept.com/news/fancy-100 monthly 0.5 2023-11-22 https://www.wearepercept.com/news/welcome-aaron monthly 0.5 2023-11-22 https://www.wearepercept.com/news/category/Google+Ads monthly 0.5 https://www.wearepercept.com/news/category/Brand+Safety monthly 0.5 https://www.wearepercept.com/news/tag/Google+Ads monthly 0.5 https://www.wearepercept.com/news/tag/GDN monthly 0.5 https://www.wearepercept.com/news/tag/Pmax monthly 0.5 https://www.wearepercept.com/news/tag/AI+Max monthly 0.5 https://www.wearepercept.com/news/tag/Brand+Safety monthly 0.5 https://www.wearepercept.com/news/tag/Demand+Gen monthly 0.5 https://www.wearepercept.com/platform-releases daily 0.75 2026-07-24 https://www.wearepercept.com/platform-releases/meta-conversions monthly 0.5 2026-03-26 https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c-zfknz-swfh4-a2h82-fzsmr-sgkjr monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/f87a871c-e982-4a85-a1da-2f5e597803a8/Screenshot+2026-03-17+at+16.29.32.png Platform releases - New insight: Geo Presence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c-zfknz-swfh4-a2h82-fzsmr monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/dbd2fe2e-df53-4a63-8dce-999fa46e9725/Screenshot+2026-03-17+at+16.26.24.png Platform releases - New insight: Geo Targeting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c-zfknz-swfh4-a2h82 monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/9d2985fa-4164-49a9-965a-c04ec27479d8/Screenshot+2026-03-17+at+16.10.19.png Platform releases - New insight: Line Item Pacing Type - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c-zfknz-swfh4 monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/2d822ab3-e274-40ac-9e6c-c0d3e21be169/Screenshot+2026-03-17+at+15.47.46.png Platform releases - New insight: Defined Audience Targeting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c-zfknz monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/90c26fd8-5bac-4883-bc9d-a5ba2313823a/Screenshot+2026-02-09+at+17.01.38.png Platform releases - New insight: Optimized Image Aspect Ratios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke-fye6c monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/8de7be77-544a-4ce4-ac18-4641070f5fd8/Screenshot+2026-02-05+at+16.33.12.png Platform releases - New insight: Image Extension - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9-mgkke monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/356bc09e-f7fc-495c-a410-550643b58028/Screenshot+2026-02-05+at+16.29.35.png Platform releases - New insight: Ad Group Level Keyword Approval - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw-855t9 monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/13d01b17-8e16-4d55-8d6b-71ac8b536473/Screenshot+2026-02-05+at+16.22.07.png Platform releases - New insight: Equivalent Keywords - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k-gz4pw monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/db8b623d-feca-4715-a2d3-13ca83e0586e/Screenshot+2026-02-05+at+16.17.55.png Platform releases - New insight: Single Format - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl-srp9k monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/a3ab6ebb-9987-4ce3-8285-dc892f4cfde9/Screenshot+2025-12-05+at+15.37.31.png Platform releases - New insight: Single Country Targeting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-pgbtl monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/7bb1677f-07ae-46a9-b799-9d610ad891be/Screenshot+2025-12-05+at+15.31.10.png Platform releases - New insight: Geo Targeting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/7ca3f1db-8c76-4d2c-8475-5815eb8c80c4/Screenshot+2025-11-24+at+17.16.36.png Platform releases - New insight: Content Theme Exclusion Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j-mzgfl-myden monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/32e1a29e-219a-4aa7-96a2-f17cb04294d4/Screenshot+2025-12-05+at+15.25.41.png Platform releases - New insight: Line Item Budget Capping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3-l4f4j monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/4d187bb8-b540-4876-a974-9579ad201df5/Screenshot+2025-11-14+at+12.46.28.png Platform releases - New insight: Account Level Sensitive Content Exclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-pnkd3 monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/76d0ecdf-83db-4174-a4a1-f67884c2a161/Screenshot+2025-11-14+at+12.28.30.png Platform releases - New insight: First Party Audience Exclusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-d62c9-5f8cl-xfmay monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/8a93dfb7-675f-40d6-a96b-fb5ce9871f6b/Screenshot+2025-09-23+at+13.14.39.png Platform releases - Adjustment: Add extra Banner Size (320x480) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-d62c9 monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/a9c0d507-6071-47d4-9c42-63e88b5b34e8/Screenshot+2025-11-14+at+12.33.18.png Platform releases - New insight: Ad Set Level Ad Approval - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/091b3c4f-c95b-4831-bf32-0b7161a4d914/Screenshot+2025-11-14+at+12.34.32.png Platform releases - New insight: Keyword Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/new-insight-keyword-strategy-d62c9-5f8cl monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/a2d30fc4-f967-454f-905e-faee38a34e50/Screenshot+2025-11-14+at+12.37.09.png Platform releases - New insight: Video variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearepercept.com/platform-releases/category/Google+Ads monthly 0.5 https://www.wearepercept.com/platform-releases/category/Meta monthly 0.5 https://www.wearepercept.com/platform-releases/category/Tiktok monthly 0.5 https://www.wearepercept.com/platform-releases/category/Adform monthly 0.5 https://www.wearepercept.com/platform-releases/category/DV360 monthly 0.5 https://www.wearepercept.com/platform-releases/category/New+insight monthly 0.5 https://www.wearepercept.com/contact daily 0.75 2026-07-24 https://www.wearepercept.com/terms-of-use daily 0.75 2026-07-24 https://www.wearepercept.com/privacy-policy daily 0.75 2026-07-24 https://www.wearepercept.com/jellyfish-partnership daily 0.75 2026-07-24 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/21d8105b-e656-4700-a23a-d745d3b85a6b/jellyfish+partnership+-+landscape.png https://www.wearepercept.com/percept-five-tips-choosing-an-agency daily 0.75 2026-07-24 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/02d167fc-a237-4929-b8a6-8a5739ba52d7/276A0453.jpg https://www.wearepercept.com/itv-auction-boost-partnership-results-press-release daily 0.75 2026-07-24 https://images.squarespace-cdn.com/content/v1/644659b9719e065da96ec51c/669d1471-07f5-4fc6-9a9b-2ba08409b26d/ITV+Showcase+2024+%E2%80%93+Percept+Auction+Boost+Accouncement+with+OMG+and+Sequence+Analytics.png https://www.wearepercept.com/thank-you daily 0.75 2026-07-24 https://www.wearepercept.com/home daily 1.0 2026-07-24 https://www.wearepercept.com/measure-the-operational-gap daily 0.75 2026-07-24 https://www.wearepercept.com/product daily 0.75 2026-07-24 https://www.wearepercept.com/in-house-brands daily 0.75 2026-07-24 https://www.wearepercept.com/brands-with-an-agency daily 0.75 2026-07-24 https://www.wearepercept.com/agencies daily 0.75 2026-07-24 https://www.wearepercept.com/contact-us daily 0.75 2026-07-24 https://www.wearepercept.com/impact daily 0.75 2026-07-24 https://www.wearepercept.com/company daily 0.75 2026-07-24