Meta Conversions

As we provide visibility and governance across multiple ad platforms, we need to be able to compare Conversions as well as other performance metrics, so we have added a Conversions value to the Meta platform reports this week. 

A Conversion is defined as an action closely tied to driving revenue, aligning us with other platforms.

For Meta, Conversions are calculated as the sum of:

• Purchases

• Leads

• Registrations

• App installs

We will roll out more detailed reporting, including mimicking the "Results" column from the Meta ad manager in future releases. 

Any questions, or feedback, please let me know.