The independent control layer for media that runs itself.
Every campaign. Every change. Every market. Seen, scored, and controlled in real time.
You already see performance. Helm shows you why.
It connects directly to your platforms and gives you a live view of execution quality across everything you run — how campaigns are being built, where issues are happening, and what needs fixing right now.
Everything, in one place
All markets, all platforms, all accounts — with spend, execution quality, campaign setup and change history, side by side.
A control view, not a performance report
Performance tools tell you what happened. Helm tells you how the media is being run — the part nobody else is checking.
Checked against best practice, always
Every account is continuously checked, not sampled once a quarter. Drift gets caught the day it happens.
From "something's off" to "here's exactly what's broken."
Move from global to campaign level in a few clicks. Try it below.
Every issue, grouped by how much it matters.
What's wrong, why it matters, and exactly where it is — down to campaign and asset level.
Live problems affecting performance right now.
Structural issues that directly drive results.
Lower-priority improvements.
No digging through platforms. No waiting for reports. Export instantly, share with your team or agency, and fix directly in-platform — from detection to action, without friction.
From global view to a fixed campaign — in minutes.
Brands scrutinise strategy, audiences and creative.
That's about 10% of what gets spent. The other 90% is execution — campaign setup, structure, optimisation, day-to-day management. That's where performance is won or lost. And it's mostly unchecked.
The operational gap
The space between what a brand decides and what actually gets executed. Platforms don't tell you when execution drifts. Agencies can't independently audit themselves. And automation is now making changes constantly.
Helm exists to close it.
Whether you run media in-house or through an agency.
In-house teams
As you scale, standards drift, QA becomes manual, and execution becomes inconsistent.
- One view across every market
- A consistent execution standard
- Control over how campaigns are run
Agency-led teams
When agencies run media, data is fragmented, reporting is delayed, and quality is hard to verify.
- An independent view
- Always-on monitoring
- Evidence for every conversation
- Manual QA
- Spreadsheet audits
- Delayed reporting
- Reactive fixes
- Real-time visibility
- Structured prioritisation
- Immediate action
- Consistent standards
Execution improvements show up in performance.
Independent analysis: execution improvements directly correlate with performance gains across platforms.
From visibility, to control, to governance.
Identify what's wrong
Continuous, independent visibility into execution quality across every market and platform.
Predict the impact of changes
Understand what a change is likely to do to performance before it's made.
Prevent bad changes before they happen
Move from catching problems to stopping them reaching live campaigns at all.
This has happened before.
When machines took control of media placement, verification became mandatory.
Now automation is making a bigger decision: what changes across campaigns, constantly. The same shift is happening again. Helm is the independent control layer for that world.
See how well your campaigns are actually being run.
From high-level view to specific fix — in minutes. That's what closing the operational gap looks like.