New insight: Content Theme Exclusion Coverage

Google Ads

Excluding Content Themes like Games, Health, News, Politics, and Religion allows advertisers to protect brand safety and ensure ads appear in contexts more aligned with their messaging. These categories can be highly sensitive, attract diverse or controversial discussions, or simply be irrelevant to your core audience, potentially leading to inefficient ad spend and brand reputation risks. Focusing on more suitable content environments enhances ad effectiveness and brand perception.