New insight: First Party Audience Exclusion
Meta
Excluding first-party audiences who have already completed an action (such as a purchase or app install) from sales or app adsets is important, as targeting existing converters can lead to wasted spend, lower incremental impact and reduced acquisition efficiency. This ensures the campaign focuses on reaching new, high-potential customers.
Adjustment: Add extra Banner Size (320x480)
Adform
Using at least 4 different banner sizes per line item increases reach across inventory and improves delivery, as different websites support different formats. Choose either 4 of the recommended sizes: 300x250, 300x600, 728x90, 320x480, 160x600, 320x50, 320x100 or 970x250.
New insight: Ad Set Level Ad Approval
Meta
When all ads in an ad group are disapproved, that ad group won’t serve, limiting your campaign’s coverage and performance. Update the disapproved ads to meet policy standards and get them approved to resume delivery.
New insight: Keyword Strategy
Google Ads
Using exact or a combination of exact and broad match keywords within one ad group allows you to balance precision and reach. Exact match provides control and high intent traffic, while broad match helps capture additional relevant queries, enabling Google's algorithms to optimise performance through a wider range of search signals.
New insight: Video variations
DV360
Using at least two videos in programmatic campaigns enhances performance by varying length (e.g. 15s and 30s) or content (e.g. different protagonists, messaging), ensuring adaptability across placements and audience preferences. This improves engagement, prevents ad fatigue, and maximises campaign effectiveness.
