Case studies
Typically, our platform finds and delivers around 15% of media performance efficiencies.
In addition there’s process and time efficiencies that are realised by removing the need for analysis and reporting tasks.
These efficiencies are often realised very quickly, within a few weeks, but there’s also long-term benefits, as proven by our seven-year relationship with Vodafone - nothing in media stays the same for long, so you always need to be measuring.
We connected an advertiser’s paid search accounts and found a number of opportunities to improve how the accounts were set up and managed.
The platform prioritised three key changes to make to the accounts, the recommended amendments were made by the teams and the results monitored over six weeks.
In just six weeks ROAS increased by 60%.
60% improvement in ROAS
Working with an independent media agency on one of their advertisers we onboarded Meta accounts and over six weeks the agency team worked to improve the setup of campaigns, based on the Percept recommendations.
Platform scores improved and CPMs responded by improving by 41%.
41% improvement in CPM
For one client the Percept platform found am issue with their account setup, flagged by a key insight.
The client team made the recommended change and a 42% improvement in CPA was seen within a week, and continued well beyond.
42% increase in CPA
Working with a multi-market inhouse advertiser over many years we conducted a study to look at long-term improvements in campaign efficiency.
Over a 14 month period, on average the markets saw a 7% improvement in CPC/CPM efficiencies, effectively providing the 14th month of advertising for free.
Long-term study: 7% efficiencies
Global Brand & Media Manager, Vodafone
“Percept’s platform played a big role in tracking and monitoring the success of the in-housing project at Vodafone ... providing a fair and autonomous perspective on digital media performance.”
Partner, Brandtech Media
“Percept's platform analysis and insights – backed by the expertise their team brings – has delivered proven efficiencies and ROAS increases for our clients.”
Jeff Matisoff, Partner, Jellyfish
“Renewing our multi-year partnership with Percept continues to put Jellyfish best practices in the hands of our Activation teams in real-time to further results for our clients across Search, Social, Programmatic, CTV and more.”
Amy Potter, Head of User Acquisition, Qmee Ltd
“Percept has aided our in-house team with getting our accounts running optimally, thanks to their platform and expertise. They have also been crucial in helping us with market expansion to non-English speaking countries. We have consistently had our lowest costs since partnering with them.”
Marsh & Parsons