60% Better Performance Is on the Table, but Most Marketers Are Still Watching Performance Metrics While the Real Problems Go Unseen

We’re really pleased to shout out that Jellyfish just renewed their multi-year licence with us - a testament to their progressive approach to support teams with best in class technology as well as the value our platform and team delivers.

We work with global brands and agencies, analysing their media campaigns, extracting insight and value from complex setups across markets, teams and ad platforms, helping them to improve efficiencies and increase returns.

It’s complex, it’s detailed, it’s ever-evolving. That’s why we love it.

In the past week we’ve completed a couple of essential tasks that often don’t get a shout out.

Taking a breath

Taking care of the essentials

In today’s fast-moving digital landscape, media campaigns are more dynamic, complex, and global than ever before. Yet, the way campaigns are audited remains slow and retrospective, creating a lag that prevents advertisers from optimising performance in real time.

Not one, but four disruptive forces are reshaping how advertising is bought, optimised and measured this year, making 2025 a pivotal year for performance marketing.

This Christmas I told everyone to meet at a coffee shop in Pimlico, which turned out to be a great deception as everyone thought we were going to go on some sort of boat ride on the Thames.

It’s really important to take proper time out together, away from a whiteboard or laptop.

We are very happy to be sponsoring and speaking at the Adwanted Future of Media conference on the 8th/9th of October.

With Vodafone and dentsu we’ve just won an award at Adwanted UK’s Media Research Awards for “Best Representation of Data”.

Adtech company Percept announce partnership expansion with industry leader Jellyfish.

The partnership, signed for an undisclosed sum, will be rolled out globally across all Jellyfish clients

With Performance Max steadily becoming the go-to campaign type – especially for Retail, Beauty and FMCG – more spend is going unchecked across all of Google’s networks.

We’re thrilled to see our partners at ITV and OMG release news of TV Auction Boost, a study proving how broadcast advertising influences paid search activity.

For this study, Percept’s code crunched the numbers, minute by minute, on hundreds of millions of pounds worth of activity.

Whatever your title, if you oversee digital advertising at your company, we'd love to talk.

We're always looking for new ways to grow, so your input is important to us.