Most of a digital campaign budget goes on campaign delivery…

…so if a campaign is not well managed it is wasting media budget

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In fact, improving campaign execution can improve performance by 60%

So, how do our clients achieve this?

Percept is a media enablement platform, it analyses the digital advertising that fuels your growth

It tells you what's happening - what's working and what can be improved

Visibility and governance

Percept provides an objective, third-party view of campaign management across multiple ad platforms, which is crucial for brands looking to measure agency performance or manage in-house teams. The platform's health scores offer an independent way to track the quality of a media team’s work, free from external economic factors.

Standardise and monitor application of best practices by providing clear, prioritised tasks that enable teams to work faster and more effectively. With a consolidated multi-channel view, the platform saves significant time that would otherwise be spent on manual analysis across ad platforms.

Best practice standardisation

Percept translates complex data into simple, prioritised insights that guide users on exactly what to fix. Insights are ranked by impact, allowing teams to focus on the changes that drive growth.