For consultancies

Cross-platform, independent, always-on analysis of your client’s digital accounts provides a basis for stronger relationships.

Consultancies using Percept are able drive greater engagement and revenues.

Issues we often see at brands with an agency

  • With many ad platforms, markets and locations it can be hard to have a central view of what’s happening, especially when the agency holds the keys.

  • Most of your budget goes on media activation, so how well is that activation being carried out? Annual audits provide just a snapshot which is out of data within weeks.

  • With macro-economic factors affecting performance metrics, how do you measure how well your agency is doing?

  • Brands nowadays tend to have highly experienced media teams internally and need a more collaborative approach with their agency.

For CMOs

  • Easily see how well best practices are being applied across your accounts by your agency.

  • All your digital media data in one place.

  • The Percept scores give an independent analysis of how well your campaign activation is being managed.
    The score is also independent of macro-economic factors, providing an unbiased and fair means of tracking agency performance.

For brand teams

  • With detailed performance reporting as well as best practice analysis, teams have a one-stop shop for data analysis without needing to access multiple platforms or request data from the agency.

  • Percept as a central platform with access for the agency and the brand enables greater collaboration and removes the need for audits, freeing up time on all sides to focus on other things.