We improve media performance
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Increase visibility of data
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Improve governance
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Consolidate data
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Efficiencies and performance increase
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For consultancies
Cross-platform, independent, always-on analysis of your client’s digital accounts provides a basis for stronger relationships.
Consultancies using Percept are able drive greater engagement and revenues.
Issues we often see at brands with an agency
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With many ad platforms, markets and locations it can be hard to have a central view of what’s happening, especially when the agency holds the keys.
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Most of your budget goes on media activation, so how well is that activation being carried out? Annual audits provide just a snapshot which is out of data within weeks.
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With macro-economic factors affecting performance metrics, how do you measure how well your agency is doing?
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Brands nowadays tend to have highly experienced media teams internally and need a more collaborative approach with their agency.
For CMOs
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Easily see how well best practices are being applied across your accounts by your agency.
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All your digital media data in one place.
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The Percept scores give an independent analysis of how well your campaign activation is being managed.
The score is also independent of macro-economic factors, providing an unbiased and fair means of tracking agency performance.
For brand teams
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With detailed performance reporting as well as best practice analysis, teams have a one-stop shop for data analysis without needing to access multiple platforms or request data from the agency.
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Percept as a central platform with access for the agency and the brand enables greater collaboration and removes the need for audits, freeing up time on all sides to focus on other things.