[LONDON, UK, Friday 14 June 2024] At the ITV Showcase on Thursday 13 June, the media owner announced the latest findings from their long-term partnership with media auditing specialists Percept, and OMG and Sequence Analytics. 

Through a meta analysis of 35 brands, the Auction Boost study found that TV lifts search performance across impressions, clicks and conversions of 5%, but it can be as high as 20% for some brands and categories. 

Percept CEO, Alex Matthews, celebrated the release of these results “When we first announced news of this partnership in November 2023, we knew there would be exciting results ahead. This meta analysis spanned data over three years, 11 industries and more than a billion search impressions – the kind of work that very few companies can take on. We’re always looking to partner with ambitious brands working to improve the effectiveness of their digital advertising. ITV are forward thinkers in this space and we know that our collaboration will continue to push the boundaries for brands.”

Bespoke partnerships such as this are just one of the many services that adtech company Percept has to offer in its mission to end digital media waste. 

Percept helps global brands and agencies get a clear view of the performance of their digital advertising campaigns, and most importantly: how to improve them. Using Percept’s platform – which offers 200+ independent insights – clients typically find 20-30% of hidden inefficiencies across paid search, paid social and programmatic advertising campaigns. 

For more coverage of ITV’s latest exciting announcement, read this piece from Ella Sagar in The Media Leader.