We work with global brands and agencies, analysing their media campaigns, extracting insight and value from complex setups across markets, teams and ad platforms, helping them to improve efficiencies and increase returns.

It’s complex, it’s detailed, it’s ever-evolving. That’s why we love it.

In the past week we’ve completed a couple of essential tasks that often don’t get a shout out.

Taking a breath

Taking care of the essentials

In today’s fast-moving digital landscape, media campaigns are more dynamic, complex, and global than ever before. Yet, the way campaigns are audited remains slow and retrospective, creating a lag that prevents advertisers from optimising performance in real time.

Not one, but four disruptive forces are reshaping how advertising is bought, optimised and measured this year, making 2025 a pivotal year for performance marketing.

This Christmas I told everyone to meet at a coffee shop in Pimlico, which turned out to be a great deception as everyone thought we were going to go on some sort of boat ride on the Thames.

It’s really important to take proper time out together, away from a whiteboard or laptop.

This is the easy bit.
Starting a blog…