
For brands with an agency
Cross-platform, independent, always-on analysis of how well your agency is activating your campaigns.
Brands using the Percept platform with their agency are proven to get better results.



Issues we often see at brands with an agency
-
With many ad platforms, markets and locations it can be hard to have a central view of what’s happening, especially when the agency holds the keys.
-
Most of your budget goes on media activation, so how well is that activation being carried out? Annual audits provide just a snapshot which is out of data within weeks.
-
With macro-economic factors affecting performance metrics, how do you measure how well your agency is doing?
-
Brands nowadays tend to have highly experienced media teams internally and need a more collaborative approach with their agency.
For CMOs
-
Easily see how well best practices are being applied across your accounts by your agency.
-
All your digital media data in one place.
-
The Percept scores give an independent analysis of how well your campaign activation is being managed.
The score is also independent of macro-economic factors, providing an unbiased and fair means of tracking agency performance.
For brand teams
-
With detailed performance reporting as well as best practice analysis, teams have a one-stop shop for data analysis without needing to access multiple platforms or request data from the agency.
-
Percept as a central platform with access for the agency and the brand enables greater collaboration and removes the need for audits, freeing up time on all sides to focus on other things.