For in-house brands
Provide your team with the support to reduce errors, save time, increase efficiency, and improve performance.
Teams using the Percept platform are proven to better implement best practices across campaigns.
Percept has worked with Vodafone since it in-housed media.
Our platform supported Vodafone’s in-housing process in 2018/9 and has continued to support the market activation teams and global team since.
Issues we often see at in-house brands
-
With many advertisers, ad platforms, markets and locations it can be hard to have a central view of what’s happening.
-
Having visibility is great, but governance is key - do you know which team is delivering the best work? Which team needs the most support?
-
Repeated testing of campaign setups, carried out manually, lead to mistakes and time wasted.
-
In a macro-economic environment that is highly volatile, how do you prove you’re doing a great job for them when performance metrics might be impacted.
For managers
-
Easily see how well best practices are being applied across your clients.
-
Compare performance across teams / markets / clients.
-
Quickly understand what training is needed, which teams need support.
For activation teams
-
Catch issues as soon as they happen with critical alerts of performance changes.
-
Daily analysis of best practice implementation and insights of how to fix issues.
-
Save time catching mistakes and spend time on delivering great performance.