60% better performance is on the table
60% Better Performance Is on the Table, but Most Marketers Are Still Watching Performance Metrics While the Real Problems Go Unseen
It’s Monday morning. You’re prepping for the weekly team call.
What questions do you need to ask? Who needs recognition for great performance? And who’s about to feel some pressure?
But here’s the real question: are you looking in the right place for the answers?
It’s like trying to fix a car by checking the tyre pressure when the engine light is flashing. You’re monitoring performance metrics—but the real issue might be structural inefficiencies, poor audience alignment, or assets fatiguing mid-flight.
Meanwhile, complexity keeps growing: more platforms, more automation, more AI-generated creatives, more data, and fewer clear answers.
And yet, we know this: improving campaign execution can increase performance by up to 60%. That’s huge.
Here’s the paradox: while that opportunity is sitting on the table. Less than half of CMOs say they have the budget they need to execute their strategies effectively (Gartner). And many feel they lack the tools to truly optimise their media in-flight.
So we’re stuck in a loop: marketers know there’s a chance to dramatically improve performance, but can’t act on it—because the right signals are too hard to find, the systems are too fragmented, and the window for action is too short.
So where do you start—and how can you help your team spot the problems before they escalate?
Making Sense of the Noise
Automation, new platforms, and growing data volumes are making campaign management harder—not easier. Marketers are under pressure to deliver results in real-time, yet the signals they need are buried in dashboards, delayed by reporting cycles, or split across siloed teams.
At every level of the marketing organisation, the need is the same: clarity on what’s working, what’s not, and what to do about it.
That means:
👩💼 For CMOs: knowing which markets or brands need attention this week
📊 For performance leads: identifying what’s hurting performance metrics
🎯 For campaign managers: understanding whether structure, creative, or audience is holding them back
When insights are scattered, it’s easy to miss the signal. But when teams can see issues as they emerge, they’re far more empowered to act.
And when you act fast? The savings are real. Whether it’s reallocating spend away from underperforming channels, tightening up creative delivery, or fixing campaign structures on the fly, the financial impact can be significant.
Top-down visibility lets leaders prioritise quickly. Bottom-up visibility ensures campaign managers can course-correct without waiting for direction. Together, it creates a loop of accountability and action that helps teams move faster, smarter.
Creating a Culture of Ownership Through Visibility
Marketing leaders often find themselves chasing answers. Teams spend hours digging through performance data only to reach conflicting conclusions—or worse, none at all. With clear, shared visibility, accountability becomes a natural outcome rather than a forced conversation.
Transparency across the team:
Encourages proactive problem-solving
Builds confidence in performance data
Helps everyone—from intern to exec—focus on what matters most
When everyone sees the same picture, it’s easier to collaborate, easier to act, and easier to move forward together.
Reimagining the Way We Work
The solutions to these challenges aren’t theoretical. They’ve been shaped by marketers living these realities daily:
Teams that need to find answers in minutes, not hours
Agencies and clients striving for shared understanding
CMOs who are tired of asking for multiple reports to explain a single trend
That’s why we’ve worked closely with partners—from global Telcos to top-tier performance agencies—to rethink how marketing teams get clarity and control in an increasingly complex world.
Thank you to everyone who contributed your time, feedback, and frontline insights. You’ve helped move the industry forward.
Our new platform interface is now live, and if these challenges resonate with you, we’d love to continue the conversation and show you how it can help you.