Adjustment: Add extra Banner Size (320x480)

Adform

Using at least 4 different banner sizes per line item increases reach across inventory and improves delivery, as different websites support different formats. Choose either 4 of the recommended sizes: 300x250, 300x600, 728x90, 320x480, 160x600, 320x50, 320x100 or 970x250.

New insight: Ad Set Level Ad Approval

Meta

When all ads in an ad group are disapproved, that ad group won’t serve, limiting your campaign’s coverage and performance. Update the disapproved ads to meet policy standards and get them approved to resume delivery.

New insight: Keyword Strategy

Google Ads

Using exact or a combination of exact and broad match keywords within one ad group allows you to balance precision and reach. Exact match provides control and high intent traffic, while broad match helps capture additional relevant queries, enabling Google's algorithms to optimise performance through a wider range of search signals.

New insight: Video variations

DV360

Using at least two videos in programmatic campaigns enhances performance by varying length (e.g. 15s and 30s) or content (e.g. different protagonists, messaging), ensuring adaptability across placements and audience preferences. This improves engagement, prevents ad fatigue, and maximises campaign effectiveness.