New insight: Ad Set Level Ad Approval

Meta

When all ads in an ad group are disapproved, that ad group won’t serve, limiting your campaign’s coverage and performance. Update the disapproved ads to meet policy standards and get them approved to resume delivery.

New insight: Keyword Strategy

Google Ads

Using exact or a combination of exact and broad match keywords within one ad group allows you to balance precision and reach. Exact match provides control and high intent traffic, while broad match helps capture additional relevant queries, enabling Google's algorithms to optimise performance through a wider range of search signals.